UGC CREATOR | CONTENT STRATEGIST
Markéta Pilnáčková
Czechia ● Scroll-stopping UGC tailored to your brand
European UGC creator producing content that blends in with real user experience, but stands out in performance.
Every piece is created to feel natural, match your brand and keep attention long enough to convert.
Brand Feedback
Trusted by brands for high-performing UGC
Trusted by brands for high-performing UGC
Content portfolio
UGC content designed to perform,
not just look good
Case studies
Content that turned into real results.
PAID AD
Wellness product performance UGC
WELLNESS BRAND
~2M
CZK REVENUE GENERATED
3.5 K
WAITLIST SIGN-UPS
1.2 K
PURCHACES
〉 CONTEXT
Created for the launch of a new wellness product with the goal of driving conversions through high-performing UGC content.
〉 OBJECTIVE
Drive purchases while maintaining authenticity and trust by avoiding overly promotional messaging.
〉APPROACH
Used a negative, problem-focused hook to highlight frustration with ineffective digestion products.
Built trust through relatable pain points and transitioned naturally into a personal solution — without a direct CTA, preserving viewer trust and increasing engagement.
〉RESULT
Top-performing asset of the campaign.
Generated 1,214 purchases and ~2M CZK in revenue.
ORGANIC
New Product Launch Campaign
PERSONAL CARE BRAND
70x
ABOVE CAMPAIGN AVERAGE PERFORMANCE
89K
ORGANIC VIEWS
3.55%
ENGAGEMENT RATE
〉 CONTEXT
Created for a new product launch to increase brand awareness on TikTok through organic content later boosted.
〉 OBJECTIVE
Maximize retention, full video views and engagement while keeping the content native.
〉APPROACH
A personal, relatable concept designed to spark conversation.
The looped structure increased completion rate and repeat views.
〉RESULT
Based on a combined performance metric (reach, engagement rate, and watch time), the content achieved a score over 70× higher than the campaign average.
Specialized services
Built for different goals — from organic to paid performance.
UGC for paid ads
High-converting UGC tailored for TikTok and Meta ads, built to stop the scroll and turn viewers into customers.
Organic Content
Natural, scroll-native UGC designed to connect with audiences, build trust, and strengthen brand presence organically.
A/B Testing
Data-driven testing of hooks, messaging and creatives to optimize performance and maximize results.
Short-form Video (9:16)
High-performing 9:16 video content built for fast consumption, strong hooks, and maximum engagement across TikTok and Reels.
Horizontal Video (16:9)
Horizontal video content (16:9) tailored for YouTube and Amazon ads, designed to deliver clear messaging and strong performance.
Content Packages
Flexible content packages combining multiple deliverables with options for ongoing collaboration and consistent content delivery.
A/ B Testing
Test your hook viriation to optimaze performace and maximaze results
HOOK 1
HOOK 2
HOOK 3
The process
A streamlined process designed for smooth collaboration and strong results.
Discovery & Alignment
Understanding your brand, campaign goals and audience, while aligning on expectations and deliverables.
1
Concept & Scripting
Developing tailored content concepts based on the brief, including scripting, feedback rounds and refinements.
2
Production
Filming and editing high-performing content with a focus on authenticity, storytelling and platform fit.
3
Delivery
Final content delivery, ready for publishing or paid use.
4
Let’s talk about how we can make your content perform.